Pop Tarts has joined Hershey and M&Ms on New York’s Times Square stage. The 3,200-square-foot shop is located on the south side of 42nd Street between Sixth Avenue and Broadway.
The store opened Tuesday August 10th; its focal point will be its Cafe which serves about 30 snacks and desserts. Visitors can also build their own Pop-Tarts, starting with a basic pastry and asking servers to add from an array of frostings, toppings and drizzle.
Consumers can also buy merchandise and design their own shirts plus use the computer screens at the side of the store providing access to PopTartsWorld.com, social media sites and Pop-Tarts video games.
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