The anouncement was make in a press release January 17th, 2012
“We’re very excited to introduce Ms. Brown to the world,” said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. “Now is the time for Ms. Brown to step into the spotlight — and there’s no bigger spotlight than Super Bowl Sunday.”
Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit. Her unmatched knowledge of milk chocolate vaulted her to the position of Chief Chocolate Officer — a position she’s excelled in for seventy years, helping make M&M’S one of the most popular milk chocolate candies in the world.
M&M’S will unveil the first images of Ms. Brown during special events at The Grove in Los Angeles, as well as M&M’S World in New York City on Monday, January 30, 2012, at 3:00 p.m. ET. Fans can also watch the reveal event live on Facebook at www.facebook.com/mms.
Following the Super Bowl ad, which was created by BBDO New York, Ms. Brown plans to stay in the national spotlight throughout 2012 to showcase M&M’S milk chocolate credentials. She’ll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.
To learn more about Ms. Brown, visit www.facebook.com/mms or follow her on Twitter at www.twitter.com/mmsbrown.
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